"Travel worth__about."
TOY campaign 2024/25
Turn of year campaign for
Kuoni focusing on evolving “Travel Worth Talking About”
The campaign protects Kuoni’s premium, trusted position while reframing value through emotive storytelling. It drives both loyalty and re-engagement, using candid imagery and expressive language to bring authentic travel emotions to life across a national, multi-channel rollout. Heavily personalised for five customer segments, the campaign reflects Kuoni’s world of travel, deepens loyalty, reactivates intent, and creates journeys that are truly remembered and worth talking about.
TOY campaign 2024/25
Turn of year campaign for
Kuoni focusing on evolving “Travel Worth Talking About”
The campaign protects Kuoni’s premium, trusted position while reframing value through emotive storytelling. It drives both loyalty and re-engagement, using candid imagery and expressive language to bring authentic travel emotions to life across a national, multi-channel rollout. Heavily personalised for five customer segments, the campaign reflects Kuoni’s world of travel, deepens loyalty, reactivates intent, and creates journeys that are truly remembered and worth talking about.
