"Anything but grey."
Campaign 26/27
Reframing the greyhound
through character-led storytelling
A multi-channel rehoming campaign for GBGB designed to increase visibility, challenge misconceptions, and drive adoption of retired greyhounds by revealing their true personalities. Through bold OOH, audio, PR stunts, print, and digital extensions, it replaces outdated perceptions with playful, character-led storytelling. Supported by an integrated offline-to-online experience that repositions greyhounds as affectionate, quirky, and highly adoptable companions.
Campaign 26/27
Reframing the greyhound
through character-led storytelling
A multi-channel rehoming campaign for GBGB designed to increase visibility, challenge misconceptions, and drive adoption of retired greyhounds by revealing their true personalities. Through bold OOH, audio, PR stunts, print, and digital extensions, it replaces outdated perceptions with playful, character-led storytelling. Supported by an integrated offline-to-online experience that repositions greyhounds as affectionate, quirky, and highly adoptable companions.
