Next x Rockett
St George
collection
2023
Irreverent style,
mainstream reach.
Designing a homewares
collection from
the ground up.
Distilling the irreverent, eclectic spirit of Rockett St George into a collaborative homewares collection for Next. The project translated their bold, unusual, design-led identity into a more mainstream retail context without losing attitude.
I was Brought in to help deliver a collaborative homewares range, overseeing the project from concept through to final product and art direction. Using a blend of product design, graphic design, and creative direction, the collection became a commercial success. Strengthening the partnership and contributing to Next acquiring a 15% stake in the brand, with the range continuing to grow.
St George
collection
2023
Irreverent style,
mainstream reach.
Designing a homewares
collection from
the ground up.
Distilling the irreverent, eclectic spirit of Rockett St George into a collaborative homewares collection for Next. The project translated their bold, unusual, design-led identity into a more mainstream retail context without losing attitude.
I was Brought in to help deliver a collaborative homewares range, overseeing the project from concept through to final product and art direction. Using a blend of product design, graphic design, and creative direction, the collection became a commercial success. Strengthening the partnership and contributing to Next acquiring a 15% stake in the brand, with the range continuing to grow.
